Recently updated on May 1st, 2024 at 10:49 am

Liverpool Catholic Club

LCC Ice Rink

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Young woman in a yellow jacket and beige hat carrying ice skates, viewed from the back, against a colorful abstract background.

Overview

LCC Ice Rink, an integral part of the Liverpool Catholic Club sports complex, embarked on a transformative journey to establish its independent brand and digital presence. The vision was to become the premier ice rink in Southwest Sydney, appealing to a wide range of audiences.
Logo of lcc ice rink featuring stylized, colorful ribbons above the text on a textured paper background.

Execution

Spark executed a comprehensive brand development, including a primary logo and visual identity inspired by the dynamic energy of ice skating. The signature ‘swoosh’ element, reminiscent of skate marks on ice, became a hallmark of the brand.

Logo of lcc ice rink featuring stylized, swirling ribbons above the text.
Logo of lcc ice rink featuring a stylized, multicolored swirl above the text, set against a deep blue background.
Logo of lcc ice rink featuring a stylized white swirl and text on a teal background, with a hex color code #56c5d4 shown below.
A pair of blue and black adjustable children's ice skates with white details, surrounded by a dynamic orange and yellow swirl design.
White tote bag with blue handles, featuring colorful abstract lines and "lcc ice rink" logo, set against a black background.
Two promotional flyers for icc ice rink, featuring a joyful child in winter clothing ice skating, with event details for july 2018.
Various branding materials for "icerink" displayed in a layout, including logo design, brochures, and business cards with a vibrant color scheme.
Promotional flyer for a family ice skating center showcasing a schedule, various photos of people ice skating, and special event details like parties and holiday programs.
The same energy and vibrancy was then translated onto the website. Spark incorporated smart features like a visual calendar for upcoming events.The new website provides valuable information and created a welcoming space for visitors, reflecting the experience they get on the ice.
Website page showing children's party packages, adult platter options, entertainment features, and a booking section.
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