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Recently updated on May 14th, 2024 at 01:47 pm
A Capability Statement is a bit like a resume for your company. They’re used across many industries, particularly construction and mining, to attract new clientele like government agencies. However, many people still get confused about what it is. For this reason a Capability Statement Example as a reference will help you get started.
Update for March 2024: Now that the government has lifted restrictions to previously imposed to contain the spread of COIVD19, more tenders are coming available. It’s important for small-medium sized businesses to have their Capability Statements ready to submit their proposals ahead of the competitors. You may contact us now to enquire about our professional services to create your Capability Statement.
We’ve got a fantastic Capability Statement Template available for your FREE download below. It outlines everything you need to consider. Giving your company the best opportunity of winning your tender in an easy-to-understand, step-by-step fashion.
Indeed, the process of preparing a Capability Statement is not too different to creating a resume. Essentially, the idea is to showcase your talents, experience and competitive advantages. Keep it in a manner that will appeal directly to your target audience.
Our Capability Statement Example is a great starting point for you. However, you’ll still need to customise it according to your specific industry, audience and company culture. It doesn’t matter which industry you operate in. The rules remain the same when preparing your own copy:
Use high resolution images, infographics and well-structured paragraphs to emphasise key points. Keep the document styling consistent and use your brand colours throughout. This is a way to show your client how professional you are. You can see more Capability Statement Examples in our gallery.
When attending conventions, meetings and conferences, have a hard-copy ready to hand-out. A professionally printed Capability Statement will ideally be full-bleed CMYK on a thicker stock of gloss or matte paper (150gsm). Remember to also have a PDF version readily available for download from your website and shareable via email.
Our Capability Statement Template is yours to download – FREE! It outlines all of the essential information you need to win your tender and impress your prospective client.
To put it simply, marketing capability statements are a document that focuses on the key aspects that represent your business. By focusing the design around industry imagery and your branding, it’s purpose is to give you the ultimate head start when selling your services to future clients or to win tenders.
In short, a capability statement is a visual representation of your business’ story. Collating useful information such as experience, capabilities, and services become a major selling point in promoting your business to future clients. Store away the long documentations of text, and win your tenders with a captivating, to the point capability statement that sells your business in the best way.
