Webinar
Beyond the Document: Building Your Capability Marketing System
Turn your capability statement into a competitive advantage that wins more work.
Event Details
- Friday, 26 September 2025
- 2:00–3:00 pm AEST
- Google Meet (Free)
What you'll learn in 60 minutes
The Strategic Framework
Move beyond standalone documents to systematic capability marketing.
Discover why having a capability statement isn't enough in today's competitive market.
Real-World Implementation
See how successful companies build their marketing systems Walk through actual examples of businesses that transformed their approach and results.
The 4 Pillars of Capability Marketing
Positioning • Demonstrating • Reaching • Influencing. Learn the integrated approach that turns your capabilities into consistent business growth.
Your Action Plan
Leave with a clear roadmap for your business Get the framework and next steps to build your own capability marketing system
Is this session right for you?
This advanced session is designed for business owners, directors and senior managers in the Construction, Infrastructure and Mining sectors who:
- Already have a capability statement but aren't seeing the results they expected
- Want to move beyond document creation to systematic business development
- Are ready to invest in a strategic approach to capability marketing
- Need a competitive edge in an increasingly crowded market
- Want to build authority and influence in their industry
Not sure if this is for you?
If you’re just getting started with capability statements, we recommend beginning with our Capability Statement 101 webinar first.
What you'll get
Free resources included with registration
Capability Marketing Assessment Tool
Evaluate your current approach across all four pillars and identify gaps
Digital Marketing Checklist for B2B Companies
Step-by-step guide to building your online presence strategically
LinkedIn Strategy Guide for Professional Services
Proven tactics for reaching decision-makers in your industry
Template Library Access
Professional templates for proposals, case studies, and project showcases
Everything you need to start building your capability marketing system – valued at $497, yours free with registration.
Meet Your Presenter
Mackey Kandarajah
Capability Marketing Strategist, Spark Interact
Mackey has helped over 500+ businesses in construction, mining, and infrastructure transform their approach to business development. Over 15 years, he’s seen what separates businesses that grow systematically from those that struggle with sporadic results.
- Strategic capability positioning for B2B markets
- Integrated marketing systems for professional services
- Business development for infrastructure and construction companies
Why Spark Interact?
5,000+ successful projects
across infrastructure, mining and construction
15+ years experience
in B2B marketing and capability development
500+ happy clients
who've transformed their business development approach
90+ five-star reviews
from businesses just like yours
Our Proven Track Record
“Thanks to Spark’s capability marketing approach, we’ve gone from submitting 10 tenders to win 1, to submitting 4 and winning 3.”
David Nettlefold, Nettlefold Projects
Session Agenda
This advanced session is designed for business owners, directors and senior managers in the Construction, Infrastructure and Mining sectors who:
Opening (5 minutes)
Part 1: The Capability Marketing Framework (15 minutes)
- Why documents alone don’t deliver results
- The four pillars that drive systematic growth
- Real examples of integrated approaches
Part 2: Building Your System (20 minutes)
- Positioning: Moving beyond generic messaging
- Demonstrating: Showcasing expertise strategically
- Reaching: Systematic visibility with decision-makers
- Influencing: Building authority that drives preference
Part 3: Implementation Strategy (5 minutes)
- Where to start with your current resources
- Common pitfalls and how to avoid them
- Measuring success and ROI
Live Q&A (15 minutes)
Frequently asked questions
Yes, completely free. No hidden costs or mandatory follow-ups.
Yes, all registered attendees receive access to the recording and resources.
You’ll receive the recording link, but live attendees get priority for Q&A and bonus resources.
Just a web browser to join the Google Meet. We’ll send joining instructions after registration.
No. This is genuine education. While we do offer professional services, the webinar provides complete, actionable frameworks you can implement yourself.
Capability Statement 101 covered document creation basics. This session assumes you have a capability statement and focuses on building a complete marketing system around it.
Secure Your Spot
Limited spot avalibale.
What Happens Next?
- Instant confirmation email with calendar invite and joining instructions
- Resource access to pre-webinar materials and assessment tool
- Reminder emails with preparation tips and logistics
- Post-webinar follow-up with recording and additional resources
Technical Requirements
- Stable internet connection
- Web browser (Chrome, Firefox, Safari recommended)
- Optional: Headphones for better audio quality