How to Add Animated Text in WordPress
Recently updated on December 28th, 2023 at 02:04 pm This page is Better Bigger Faster Writing good content is one thing, but drawing the reader’s eye to the page is a whole other challenge. While changing up font styles and colours is a good start, nothing makes your copy come more to life than animated […]
How to create a custom 404 page design on WordPress: Tips and Examples
Recently updated on January 12th, 2024 at 03:58 pmWhen working with WordPress, you have the tools to customise every user experience for your website visitors – and that includes making a custom 404 error page. We explore below the kinds of options that can be unlocked with just a little bit of knowledge and creativity. […]
How to write a capability statement – Tips and Examples
Recently updated on March 6th, 2024 at 12:47 pmWhat is a capability statement? A business capability statement is like your company’s resume. You use it to present your products and services in a professional manner. On the surface, putting one together is a simple task, since all the information you need should be available within […]
Brand Positioning – Definition, Importance, and Examples
What is brand positioning? Brand Positioning is a term that is often used in marketing, but what does it mean, and why is it important for your business? Brand positioning is one of the most crucial elements in any marketing approach. It touches upon how your company is perceived by your audience, determining how effectively […]
All You Need to Know About Digital Branding in the Retail Sector
Recently updated on November 30th, 2023 at 05:34 pmRetail branding in the digital era Retail branding is an integrated marketing approach that transforms your storefronts themselves into marketable products. It’s a strategy that unifies all of your logos, naming schemes, taglines, etc. across all of your outlets to create a cohesive, singular identity – what […]
Brand Essence – Defining the DNA of Your Company
Recently updated on June 22nd, 2022 at 11:14 amWhat is brand essence? Brand essence is the soul of your Brand’s identity – the core, indispensable qualities that encapsulate what you stand for. It’s something that can be expressed in a compact 3-5 word summary to guide internal practices, differing from a slogan or tagline. It’s […]
The Role of Integrated Marketing Communications in Brand Equity and Brand Performance
Recently updated on November 30th, 2023 at 05:22 pmCreating effective brand messaging for your business Integrated Marketing Communications (IMC) ensures that your brand messaging is both cohesive and effective. It is the process that links the objectives of all avenues of your communications together, whether they be written content, visual content, or interactive experiences. Its […]
IMC Message Typology
Recently updated on December 28th, 2023 at 02:12 pmOnce you understand the theory of Integrated Marketing Communication (IMC), you can begin to dive into the more practical applications of the process – and it’s important to start at the top with IMC Message Typology. Essentially, IMC Message Typology is a system for categorising your communications. […]
Creating a Brand Hierarchy – Types, Benefits, and Examples
Recently updated on May 21st, 2024 at 02:33 pmWhat is a brand hierarchy? Brand hierarchy refers to the brand strategy that focuses on the connections between business parts and processes. Business owners incorporate this strategy to help their market identify their products and services. To do so, companies categorise their sub-products based on their distinctive […]
Is Rebranding a Good Idea?
Recently updated on November 30th, 2023 at 05:36 pmWhat is rebranding? You must have heard rebranding a few times from different companies. But what is rebranding? Is it only a way to showcase your new visual elements? Rebranding is a marketing strategy where you create a new name, concept, design, term or symbol for your […]
