5 Steps to Optimise your Google Business Profile
Recently updated on November 30th, 2023 at 05:29 pmGoogle Business Profile (formerly known as Google My Business) is now a powerful social media platform for local businesses. Using this tool is essential for your marketing strategy, as it can boost your search rankings through better local SEO and positive customer reviews. When a customer searches […]
Removing Negative Reviews: What Every Business Needs to Know
Recently updated on February 22nd, 2023 at 02:04 pmNegative Google reviews are a nightmare scenario for any new company. It’s all but inevitable that one day you’ll open up your Google Business Profile and see that dreaded 1-star review rise to the surface. Unfortunately, it leaves a big impression on your audience, too. Research shows that […]
Add a comment section to your blog in 3 steps
Recently updated on August 18th, 2023 at 09:59 amConnecting with your audience begins by encouraging active dialogue. This means having a simple channel for interaction. Luckily, setting up and using a WordPress comment section couldn’t be easier to do. Adding comment boards to your pages allows your readers to ask questions and offer insights, greatly […]
Google Analytics 4 (GA4): What you need to know
Recently updated on December 28th, 2023 at 02:10 pmIn October 2020, Google unveiled Google Analytics 4 (GA4), an updated version of their Universal Analytics platform. Designed in response to rising concerns about public data collection, GA4 addresses major changes around cookie consents and user tracking. Its aim is to be a more transparent, less invasive platform […]
5 Tools for Integrated Marketing Communication 2024
Recently updated on May 15th, 2024 at 01:36 pmWhat is Integrated Marketing Communication? Marketing strategies can seem complex when there are many different ways to help identify the goals and needs of consumers. That being said, Integrated Marketing Communications (IMC) is a must for any business and it’s quite simple in theory. It stems from […]
Want to publish unlisted WordPress pages? The simple plugin that does it all.
Recently updated on January 12th, 2024 at 03:57 pmWhen you want to your landing pages to target specific audiences, publishing as unlisted is invaluable. This is because it gives you full control over how – and where – your customers find your content. Unlisted WordPress posts and pages simply aren’t visible on your site. They […]
How to customise your logo using Divi Theme | WordPress
Recently updated on November 15th, 2022 at 03:03 pmWith the release of Divi Theme version 4.0, users have more control over their website design than ever. This includes the long awaited ability to customise your site logo. Using the Divi Theme visual editor, you can now control your logo’s size and placement across all of […]
Wix vs. WordPress – Which one is worth your investment?
Recently updated on February 2nd, 2023 at 01:30 pmEven without any experience in web development, you can create a website with a sleek, professional design – provided you use the right tools. Two of the most powerful, user-friendly options available are the website builders Wix and WordPress. They both offer hundreds of premade templates and […]
Measuring Brand Awareness: The Best Tools and Tactics
Recently updated on November 18th, 2022 at 04:43 pmDo customers know your brand? Can they recognise your logo and brand colours at a glance? If you want to know where you stand compared to your competitors, measuring brand awareness is the key. So, let’s have a look at the best tools and tactics available to get […]
How to Clone an Existing WordPress Page
Recently updated on January 12th, 2024 at 03:59 pmWhen you redesign your website or update content, cloning an existing WordPress page as a template will save you a tonne of time. It makes it so you never have to start from scratch, allowing you to duplicate everything, including images, SEO data, tables, lists, headings, and […]
