AI Prompts for Digital Marketers: The Good, the Bad, & the How-To’s
Recently updated on May 14th, 2024 at 01:24 pmAI text generators are powerful tools, but they’re not magic wands. Have you come across ChatGPT, Bard, Jasper AI, or Copy AI? If you’re in digital marketing or own a business, chances are you’ve tried out an AI text generator once or twice. And if you haven’t, […]
Brand Refresh vs Rebrand: Which one is right for you?
Recently updated on May 21st, 2024 at 01:06 pmYour brand is a crucial part of your business, defining who you are and what you offer to your customers. You don’t want to change what works, but even the most successful brands lose relevance if they never try something new. That’s why rebranding and brand refresh exercises are […]
6 Steps to Creating Your Brand Style Guide: Elements, Tips, and Examples
Recently updated on May 21st, 2024 at 01:08 pmImagine having a brand that leaves a lasting mark, every single time. Ever noticed how your favourite companies always use the same colours, fonts, and logos? That’s no accident. They’ve got something called a Brand Style Guide, and today, we’re going to show you why you need […]
6 Reasons to Revamp Your Website Today
Recently updated on May 21st, 2024 at 01:14 pmWith the many, many clients we’ve worked with over the years, we’ve seen firsthand how a website redesign can do wonders for a business. Yes, phrases like “website redesign” and “website refresh” can sound a bit daunting, but in reality, they can be pretty straightforward projects. A […]
Top 12 Digital Marketing Tools for SMEs
Recently updated on May 10th, 2024 at 05:58 pmSo, you’ve got a business, you’ve got a product and you’ve got an audience–how do you make that all work online? Well, finding the right digital marketing tool is a great place to start. Whether you’re an aspiring marketer or a seasoned pro, there’s an app or […]
Branding 101: Strategies for Small Business
Small businesses need a strong identity to stand out. Otherwise, you’re just another face in the crowd. You need to think strategically when branding for small business.
6 Key Ways a Capability Statement Answers Modern Customer Demands
As more and more customers turn online to search for services, word-of-mouth marketing is starting to lose its edge. Instead, you need to present a professional, digital image of your company.
How to Craft Winning Proposals: A Triple Threat of Tools
Recently updated on March 6th, 2024 at 12:48 pmIf you’ve ever responded to a Request for Proposal (RFP), you know that success hinges on being fast and accurate. Not only do you need to draft professional documentation, but your response has to nail every target requirement along the way. When you’re starting from scratch, this is […]
Brand Development Guide: The 7 Essential Steps
Recently updated on November 17th, 2023 at 03:58 pmBrand development is the strategic process of creating and nurturing a unique identity within your market. It goes far beyond a catchy logo or clever tagline—it encompasses the values, personality, and service promise that defines your company. In today’s landscape, consumer expectations have made brand development a […]
Brand Identity vs Brand Strategy: What You Need to Know
Recently updated on May 21st, 2024 at 10:47 amAs a business owner, you’ve probably heard the terms brand identity and brand strategy before. But what exactly are they? Or, more importantly, why do you need to know about them? If you’re looking to establish a strong brand presence, understanding how brand identity and brand strategy […]
