Recently updated on May 15th, 2024 at 03:05 pm
Sydney Brand Development
Building the strongest foundation for your brand
Difference between brand development and branding
You have a vision of what you want your brand to be. So where to, next? Building a brand is just the starting point. But having and maintaining a successful brand that stands the test of time, changing trends and emerging competition – that’s a whole new ball game.
At Spark, we don’t just stop at building a brand. With Spark’s brand development program in Sydney, we act as your brand custodian, making sure we continue to enhance the visual interpretation and communication style while staying true to your branding. The tone of voice, choice of colours, logo permutations and usage, the tagline and more – these are like pieces of the puzzle that make the whole of your brand. With Spark’s multi-disciplinary team, we ensure a cohesive execution, create distinction from your competitors, and evolve your brand as your business grows.
Build.
Evolve.
Promote.
What you get with Brand Development
Style Guide
Build.
Evolve.
Promote.
What you get with Brand Development
File Formats
Complete Copyright
Other options to further build your brand
Brand Rollout
Brand Management
Trademark
Apparel
Signage
Digital Stationery
To turn your business into a brand your customers admire and trust.
Talk to Spark,
your web design agency.
Listen to our client stories…
Watch Dale’s Story
Recently updated on September 16th, 2021 at 04:56 pm
“They’re genuine. You feel they really want to understand your business”
Watch Judith’s Story
Recently updated on September 16th, 2021 at 04:58 pm
“The way they simplified everything for us was absolutely fantastic”.
Brand Development FAQs
Developing your brand means that you are building the connections that marry the core values of your company to the product or service that you provide. Sydney Brand development services focus on cultivating personas for businesses that audiences can easily recognise, well distinguished from their competitors. A strong brand keeps you well positioned within consumers’ thoughts and will bring in eager talent with aspirations of working for your company. The end goal for brand developers is for your brand name and image to be associated with quality, reliability and trust.
There are three main stages in brand development strategy. Firstly, you need to work out where your business stands. Who are your customers? Your competitors? Uncover what emotional triggers your reputation pulls when your brand is evoked. Secondly, you have to decide how you want to transform your image. Map out all of the consumer and commercial relationships you want to establish. Thirdly, start taking action to make these relationships real. At Spark branding agency Sydney, we recommend drafting a brand image strategy and we offer professional support to help you along this journey, so give us a call if you’re stuck!
As a digital marketing agency, Spark’s services frequently touch upon increasing brand awareness. In our experience, we have found that it is most effective to use a consistent strategy that targets a narrow audience. Regularly push content out to these consumers and become part of their everyday conversation. Timing is everything for word of mouth, so the media you make should be tuned into the current social climate. Be sure to stick to your values and deliver on your brand promises and you will generate a reputation for reliability.
