Google Analytics 4 (GA4): What you need to know
Recently updated on December 28th, 2023 at 02:10 pmIn October 2020, Google unveiled Google Analytics 4 (GA4), an updated version of their Universal Analytics platform. Designed in response to rising concerns about public data collection, GA4 addresses major changes around cookie consents and user tracking. Its aim is to be a more transparent, less invasive platform […]
