Brand Essence – Defining the DNA of Your Company
Recently updated on June 22nd, 2022 at 11:14 amWhat is brand essence? Brand essence is the soul of your Brand’s identity – the core, indispensable qualities that encapsulate what you stand for. It’s something that can be expressed in a compact 3-5 word summary to guide internal practices, differing from a slogan or tagline. It’s […]
